Faculty

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BENAROYA Christophe

Professor
Pedagogical coordinator M2C English Track
In charge of the B to B OP in Barcelona
Marketing Consultant

Education

- Pursuing doctoral studies in Management Sciences. Thesis : "Brand and supplier choice process: contributing to project marketing"
- DEA (credit program for Ph.D) Management Sciences (Université des Sciences Sociales de Toulouse, 1997)
- Graduate - ESC Toulouse (1993)

Academic activities

- From 1996 up to now: visiting professor for Marketing and especially Business-to-Business Marketing and Project Marketing in several programmes ESC, Masters, MBA and Engineering Schools with associated pedagogical responsabilities
- Member of AFM (French marketing association)

Teaching Areas

- Marketing
- Branding
- B2B Marketing
- Project Marketing / Business Marketing
- Strategic Marketing
- Product range, product, pricing...
- Customer behavior

Teaching languages

- French
- English

Professional experience

- Freelance Marketing Consultant : Multisector marketing experience (Building/Construction, Electricity/Energy, Packaging, Car Building Industry/Automotive, Aerospace, Services, Agri-Food).
Previous experiences:
- Head of « Research, Strategy & Lobbying » Department, in a company specialized in the aerospace sector (Toulouse, Bordeaux, Paris, Ottawa, Yokohama)
- Marketing Consultant at Business Conseil

Research interests

- Business-to-Business Marketing
- Industrial Purchase
- Project Marketing
- Branding

Major publications

Academic journal paper
Malaval, Philippe & Bénaroya, Christophe (1998) 'Les marques de distributeur dans le contexte industriel', Décisions Marketing, September

Professional and practioner journal paper
Bénaroya, Christophe (2005), ' Le Négoce dans 20 ans ', Journal du Négoce
Bénaroya, Christophe (2000), ' Les m@rques & Internet', La Revue des Marques, No. 32
Malaval, Philippe & Bénaroya, Christophe (2000) '2000 ans d'histoire de la marque', La Revue des Marques, No. 29, January
Bénaroya, Christophe (1999), 'Difficultés du choix de la marque : le point de vue du marketing', Droit et Patrimoine, October, n°75
Bénaroya, Christophe (1999), ' Sous le signe du Zodiac : la maîtrise de l’air et de l’eau ', La Revue des Marques, No. 24, October
Malaval, Philippe & Bénaroya, Christophe (1998) 'Radiographie des marques patronymiques', La Revue des Marques, No. 24, October

Other conference contribution
- "Literature review (1979-2009) 30 years of B2B branding research", poster displayed in the French Marketing Association Congress (AFM)(2010)
- 1st French - German – Swiss Workshop on B2B Marketing : "B to B to U: what interest in extending the B-to-B brand visibility to final users?" (2008)
- Contribution to the 20th birthday special edition of the French Leading journal “Négoce” (dedicated to the industrial distribution of materials for the building & construction sectors) / April 2005.
- Participation to the Aeronautical Conference “Aquitaine Industrie – Aeronautical and Space” organized by the Chamber of Commerce of Pau-Béarn as expert speaker: “Market opportunities and customer requirements” (200 executives), 2003, May
- Participation to the 2nd National Industrial Distributors Congress in Paris (23rd of April 2002), organized by the Moniteur publishing group and the different Building Trade Associations, as B to B expert consultant at a round-table conference presented by Jean-Claude Narcy (TF1). Subject: “New services for industrial distributors: how far ?”

Research book
Bénaroya, Christophe & Lagrasse, Henri (2010) L'efficience commerciale en BtoB, EMS, pp 336, January [2-84769-121-9]
Malaval, Philippe & Bénaroya, Christophe (2003) Aerospace Marketing Management, Kluwer Academic Publishers, pp 532, May. [1-4020-7-151-5]
Malaval, Philippe & Bénaroya Christophe (2001) Marketing Aéronautique et Spatial, Pearson Education, pp 554, September. [2-84211-162-1]
Support to the writing of several books dedicated to marketing and focused in particular on industrial branding, business-to-business and communication.
Livre pédagogique
Malaval, Philippe & Bénaroya, Christophe (2009), Marketing Business to Business, Pearson Education, 4th Ed.
Malaval, Philippe, Décaudin, Jean-Marc and Bénaroya Christophe (2009), Pentacom, Pearson Education, 2nd Ed.
Malaval, Philippe & Bénaroya, Christophe (2005), Marketing Business to Business, Pearson Education, 3rd Ed.
Malaval, Philippe, Décaudin, Jean-Marc with the support of Bénaroya Christophe (2005), Pentacom, Pearson Education.


Departmental report and working paper
Malaval, Philippe & Bénaroya, Christophe (2001) Les Marques de Distributeurs dans le Contexte Industriel, Toulouse: Groupe ESC Toulouse, March

Publications