Faculty

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ARDITTI-SIRY Rébecca

Education

- Ph.D in progress (2nd year) Information and Communication Sciences
- DEA (credit program for Ph.D) Management Sciences  (2002)
- DESS (postgraduate diploma) Marketing (1991)
- Graduate - ESC Toulouse (1984)

Academic activities

Lectures in marketing for ESC program, Bachelor program and Executive Education Program (Capitolis)

Teaching Areas

- Marketing
- Corporate Communication
- Marketing in the press sector
- Sales Force Management
- Sales Negotiation

Teaching languages

- French

Professional experience

- 1984- 1995 : Assistant Director then Director - Média Sud Communication (press)
- 1995- 1996 : Sales Director - Editions Privat (publishing house)
- 1996- 1998 : Marketing Director - Editions Ici et Là (publishing house)
- 1998- 2001 : Consulting missions for - Distri- Médias and  Agence Conseil Médias (ACM) (consulting for books/press publishing houses) 

Research Activities

Member of :
- New Management Practices Research Group (ESC Toulouse)
- Audio-visual Research Laboratory, LARA, Toulouse le Mirail University

Research interests

- Marketing in the press sector
- Mass media and cultural practices

Publications