1 programme, 4 paths
The foundation year (1st year)
- To acquire foundation knowledge and methods of reasoning and organisation
- To get to know the economic environment of the firm better
- The advanced cycle (2nd and 3rd years)
- To master sales and management techniques
- To broaden your knowledge of the economic environment in an international context
- To design action plans based on a strategic vision
- To strengthen sales and management skills thanks to the options: 20% of teaching in the advanced cycle is devoted to studying one of the following themes in more depth:
- International Management
Strengthening of International Marketing modules (Geopolitics, Fair Trade and International Strategies) as well as managerial practices in relation to international business.
Students who choose this path spend their 1st year of the advanced cycle in a partner university abroad.
Strengthening of modules related to the most up-to-date business development tools (e-Business, Cooperative Portals, Enterprise Application Integration (EAI), Direct Marketing and Customer Relationship Management (CRM)) and optimisation of the new management practices made possible by Internet technologies.
Students who choose this path carry out a 3-5 month work placement in a company abroad at the end of the 1st year of the advanced cycle.
- Real Estate Management
Application of managerial techniques to 4 main functions: rental / sale of real estate goods, rental management and management of co-owned buildings, production and construction of buildings and taxation and asset management.
Students who choose this path carry out a 3 month Study Tour in Barcelona at the end of the 1st year of the advanced cycle.
- Wine Marketing and Sales Management
Making up for the lack of trained sales professionals able to perform on both the national and international wine market and meeting the need for an undergraduate programme dedicated to training middle managers with a working knowledge and skills in both winemaking and viticulture.
Students enrolled in this programme will acquire the wine business and marketing education required to implement marketing practices and operations in the wine industry.
- Hospitality Management
The sector of hospitality is a major sectir of the global economy. In order to meet the needs of a fast-growing industry (+7% growth in the world tourism industry last year), the Hospitality Management path aims to train professional managers equipped to run first class facilities in a highly diversified sector (culture, business, health, attraction parks, sustainable tourism...). This path was created in partnership with L'école de Savignac, one of the leading school in Europe in Hospitality and Tourism Management education.
Through applying knowledge on the South West wine-producing region (particularly in the Cahors area) students are given the opportunity to develop know-how and hands-on experience in the field.