Marketing Management and Communication : English Track

Marketing Management and Communication

In a permanently changing environment recently affected by the financial crisis and the consequent global economic downturn, companies need managers and executives ready to lead and implement changes to cope with their current and future challenges.
Toulouse Business School objective is to develop such profiles, such change leaders.

Our Mission

Develop individuals with high-level executive skills for management and leadership, who will become strategy accelerators and change agents in a customer-driven global network, all the while being responsible for transmitting high standards and values to their teams.
The MSc. Marketing Management & Communication is designed to train executives with a high level of specialization in marketing, in marketing communication and business communication.This initially implies having a global vision of marketing and communication strategy, and then identifying the specific techniques to be used.

Learn, Live, Lead

The program covers the different means and possible strategies which improve the performance and efficiency of:

• Corporate actions in the company's target market
• Research / knowledge of target market
• Corporate relationships with distributors
• Management of corporate environment (State, banks...)
• Human resources...

Communication relates to companies, the media, consultancy agencies and any other external body which plays a role in the definition or implementation of corporate communication strategy.
Over and above the curriculum, participants develop their soft skills, management skills and leadership skills through an appropriate individual coaching to ensure personal development as well as employability after graduation.

Throughout three semesters of training

• Received an individual support to clarify its plans to employability,
• Received the basic education needed to participate actively in the implementation of the strategy of a marketing and communication plan.
• Identified, mastered and understood the concepts, tools and techniques to actively participate in marketing and communication activities.

This set of achievements will be consolidated by academic and practical work that will make future graduates capable of participating, defining, driving and evaluating a strategy within the scope of logistics or purchases. The development of professional contacts will be promoted throughout the curriculum, with business partners, institutions related to the field, graduates of the Group ESCT, or intermediate structures in recruitment.

Total duration of the program:
3 semesters (starting in September/October every year)
Total number of teaching hours:
500 hours (entirely taught in English); 40% taught by resident faculty; 20% taught by visiting faculty; 40% by professional.