Programme

Environment of the firm

To train graduates to be capable of understanding the firm and its environment

To understand how a firm works and the challenges it faces

To understand the political, socio-economic, legal and ethical mechanisms of the business world

- Macro-Economics
- Organisation of the firm
- Business ethics
- Industrial sociology
- European economics
- European Union
- Law

Commercial growth of the firm

To train graduates to be capable of :
- opening up new markets
- identifying new needs
- developing new products and services

To master all aspects of the Marketing sphere in order to become a veritable interface between the firm and its market

To master all the stages of the negotiation process

To know about all the different distribution channels (structures, mechanisms and players) and master the techniques that can improve the profitability of these channels

To be capable of setting up a distribution network

To know how supply chains work and their restrictions, and to know how to include this aspect in negotiations

To master all the financial implications of negotiations: discounts, sales and purchase conditions, payment deadlines and margins

To be capable of creating tools for the Sales Force.

To be capable of setting up and controlling a sales budget

To assimilate the legal rules indispensable to sales

- Marketing
- Industrial marketing
- Direct marketing
- Sales (BtoC / BtoB)
- Accounting
- Management
- Cost pricing
- Distribution channels
- Merchandising
- Panels
- Logistics
- Purchasing
- Company law
- e-Management

Sustainability of the firm

To train graduates for management posts in which they will have to:
- stimulate teams
- develop and manage profit centres (subsidiaries, agencies,...)
- participate in strategic decisions-making

To understand how people function at work and the hierarchical system

To know how to recruit, train, lead and grow a team in accordance with the objectives of the firm

To know how to set up and control the financial and budgetary aspects of an entity

To assimilate the legal rules indispensable to any form of management

To know how to look for information, analyse it and be a driver of change

- Psycho-sociology
- Study of organisations
- Human resource management
- Team management
- Sales force management
- Change management
- Budgetary control
- Strategic marketing
- Labour law and company law
- Methodology
- Business
- Communications

Internationalisation of the firm

To train graduates in the international dimension of business so that they are capable of :
- joining multicultural teams
- developing and running structures abroad
- opening up and developing export markets

To understand the "Multicultural" environment

To be able to adapt to the specificities (cultural, legal or economic) of negotiation in an international environment

To be capable of setting up an entity or a network on an international scale

To assimilate the legal rules indispensable to any international business

- English / Spanish or English / German
- Intercultural management
- International marketing
- International distribution
- Legal environment of international contracts