Marketing Internet and Communication

Created in 1999, the MIeC group focuses on three main objectives. The first is to develop strong specialized skills in the interactive marketing and communication area. The second is to have these skills recognized in both research and company domains, from regional to international level, through a range of means: publishing articles and texts, organizing conferences and events, implementing their application in high impact areas. Finally, the MIeC group must ensure that these skills enrich the content of training inside the ESC Group, both in initial and in executive programmes.
Three types of partners are jointly working to achieve these objectives. Firstly, the Research Group itself which links company realities to training approaches. The Toulouse Business School masters students (specialized in Marketing and Commerce) also actively participate in studies and research. Lastly, the external partners themselves are playing a crucial role as well: students work on studies in partnership and/or for companies, and in universities and partner schools' projects.

Head :
Dr Jacques DIGOUT
Tel : + 33 (0)5 61 29 49 42
Fax : + 33 (0)5 61 29 47 68
e-mail : j.digout@esc-toulouse.fr