Marketing, Internet and Communication Group
miec.pdf
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Created in 1999, the MI and C Group focuses on three main objectives. The first is to develop strong specialized skills in the interactive marketing and communication area. The second is to have these skills recognized in both research and company domains, from regional to international level, through a range of means: publishing articles and texts, organizing conferences and events, implementing their application in high impact areas. Finally, the MI and C Group must ensure that these skills enrich the content of training inside the ESC Group, both in initial and in service programmes. |
Development of textbook cases and editing research reports on Branding and Communication. Books (e.g. Pentacom) and articles in academic journals and conference publications on themes such as B2B Marketing, Aeronautics Marketing, Branding and Communication. Consumer studies for the GERICO Project.
- E-Marketing
Presentation of around twenty conference publications on the uses of internet in company, virtual communities, e commerce or interactive games on the network. Development of text-book cases on a market website and editing a research directory on e commerce. Further work on two articles for academic journals specialized in Management and a book chapter on education and training.
- E Learning
Development of e learning tools (new teaching platform site C@mpus, blogs). Accompaniment of students by teachers and sector professionals in acquiring and using these tools in e learning. National and international conference presentation of a dozen articles on e learning. Creating e learning content in Project @ppfi for SME / SMI (MINEFI financed). Four European projects on the theme of life-long training.
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