Research group members and main areas of research

Marketing, Internet and Communication Group

miec.pdf

Created in 1999, the MI and C Group focuses on three main objectives. The first is to develop strong specialized skills in the interactive marketing and communication area. The second is to have these skills recognized in both research and company domains, from regional to international level, through a range of means: publishing articles and texts, organizing conferences and events, implementing their application in high impact areas. Finally, the MI and C Group must ensure that these skills enrich the content of training inside the ESC Group, both in initial and in service programmes.
Three types of partners are employed to achieve these objectives. The first is the Research Group itself which links company realities to training approaches. The specialized masters students (ESC Marketing and Commerce) also actively participate in studies and research. Finally there are the external partners themselves: students work on studies in partnership or for companies as well as university and partner school projects.

Ioannis ASSIOURAS

Crisis Management, Branding, Corporate Social Responsibility, Tourism Marketing

Christophe BENAROYA

Marketing B to B, project marketing, brand strategies
Dr Stéphane BERNARD

Marketing research, marketing communication, communication and corporate social responsibility
Dr Jean Marc DECAUDIN (HDR)

Marketing and communication of services, communication marketing, internal communication

Dr Jacques DIGOUT (HDR)

Marketing Internet, e-Publicité, Communities of practice, social networks, brand digital identity, e-learning
Dr Victor DOS SANTOS PAULINO

Economics and geopolitics of aerospace sector, management of innovation and change
Dr Philippe MALAVAL (HDR)

B to B marketing, aeronautics marketing, brands, communication marketing, lobbying strategies

Elisabeth BERTRAND-DAUSSET Marketing, communication
Alain FAIVRE-DUPAIGRE Marketing, tourism
Céline FUEYO (Attachée Projets de Recherche)

E-learning and learning communities, e-marketing, community management
Dr Brigitte GAY

Complex networks and alliances in the high-tech companies.
Dr Gérard LAMARI

Information management, Data mining
Hassane OUACHERINE Management

Head :
Dr Jacques DIGOUT
Tel : + 33 (0)5 61 29 49 42
Fax : + 33 (0)5 61 29 47 68
e-mail : j.digout@esc-toulouse.fr