| Common-core syllabus: |
- Fundamentals of Marketing and Communication
- Tools and techniques of Marketing and Communication
- The fields of operation of Marketing: B2B, Services, Mass Consumption, International, Political...
- Job Marketing : Skills and Personal development, Career development...
Credits in thematic options (3 to be selected out of 9)
- Design and Development of Service Operations
- Advertising Agency and Consultancy Marketing
- Business to Business Marketing
- Distribution Marketing
- E-Commerce
- Innovation and Technology Marketing
- Service Marketing
- Advertising and International Marketing
- Marketing Research
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Électifs d'approfondissement thématiques : 4 au choix (=120h) parmi 22 thèmes possibles.
Tout ou partie des 4 crédits retenus peuvent être suivis dans l'un quelconque des lieux d'implantation du programme : Toulouse, Paris, Barcelone ou Casablanca
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- AT 1 e-marketing & e-commerce
- AT 2 Agences de pub
- AT 3 B to B
- AT 4 B to C
- AT 5 International
- AT 6 Services
- AT 7 Grande Distribution & Réseaux de franchise
- AT 8 Aérospace
- AT 9 Luxe
- AT 10 Développement personnel
- AT 11 Non-marchand & Durable
- AT 12 Ethique
- AT 13 Loisirs, culture
- AT 14 Mobilité
- AT 15 B to Administration
- AT 16 Marketing de l'Innovation
- AT 17 Conseil & Etudes
- AT 18 SME : Small Medium Enterprises
- AT 19 Techniques de com (PAO, vidéo...)
- AT 20 Marketing Direct
- AT 21 Business Intelligence
- AT 22 Développement activités touristiques avec l'Europe
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| Carreers: |
- Product Manager
- Media Planner
- Marketing Manager
- External and International Communication
- Media Planning and Studies
- Advertising Negotiation
- Agency Consultant.
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Program